Science, Simplicity, and Strength - Redefined

At Granted, we believe haircare is more than a routine; it’s a reflection of resilience, self-respect, and innovation. Born in Australia and built with intention, our brand was founded to challenge the status quo of conventional haircare: harsh ingredients, over-complicated formulas, and inaccessible luxury.

 

Our mission is simple yet powerful: deliver high-performance haircare that’s rooted in science, free from unnecessary fillers, and accessible to all. Each product we create blends cutting-edge technology with clean formulations, designed to restore, protect, and strengthen hair from within. From our foaming shampoos to our leave-in treatments, every detail is backed by research and guided by purpose.

 

What makes Granted different? We listen. We test. We improve. Our formulations are driven by real concerns—heat damage, frizz, chemical stress, or loss of elasticity—and we respond with solutions that are both gentle and effective. Proudly Australian, we combine local authenticity with global standards, ensuring that every bottle reflects the integrity we stand for.

 

Granted is not just a brand—it’s a movement for people who want to feel good, look good, and know exactly what they’re putting on their hair. It’s about confidence that starts at the root, and strength that shines through.

 

Welcome to Granted. Haircare, GRANTED™